What is it?
Sell Through Rate Breakdown. It is a more detailed view of the Sell Through Rate. We break down the STR displaying how long it takes for each file to make their first sale. We show what percentage of assets have sold within one week, within two weeks, within one month, within 2 months, 6 months, one year and never sold.
Where is it used?
You find the STR Breakdown for each collection in the collection's individual view.
Why is it useful?
The STR as described above has the disadvantage that as a collection grows older, the more files have at least one sale and the less meaningful the STR percentage value becomes. It converges towards 100% and then it becomes useless. That's why the STR breakdown is very useful regardless how old a collection is.
You can see in the STR Breakdown chart how long it takes for the collection's assets to make their first sale. If your files sell within a short time after upload, that means that they are very appealing to customers. If they don't sell very fast, then you probably have an unappealing collection.
How do we calculate it?
We check for each image what its upload date is and what its first sale date is. This tells us how long it took for that image to sell for the first time. We use that information to build the chart.